01 — THE LIGHT
Citrus is purchase energy
One citrus glow falls behind the object and on the one control that moves you forward. It never decorates; it only points.
THREE THINGS THE CABINET DOES
One light, one rail, one dock.
No rainbow promotions, no wall of cards. The cabinet does three jobs and does them precisely.
02 — THE RAIL
Caliper spec-rails
Figures hang from a measured rail, not a marketing line. Diameter, thickness, depth — read like an instrument, not a banner.
03 — THE DOCK
The buy stays docked
Acquisition sits where your hand expects it at the counter — never hunted for, never floating away as you scroll.
EXHIBIT 01
Luma Chronograph 38
Grade-5 titanium, a teal lacquer dial, and a movement you wind by living. The first object we lit, and still the one that draws the eye in the case.
MovementAutomatic · 42h reserve
Case38 mm titanium · 10.4 mm
CrystalDomed sapphire · AR
Water50 m / 5 ATM
In the case7 of 40 remaining
SEALED IN TEAL
What stays after the light.
Citrus moves the sale; deep teal is the part you keep — authenticity, return, and service for the life of the object.
Authenticated
A serial-matched archival certificate ships in the box, with a 30-second verify link.
Free vitrine return
Thirty days, insured both ways. We relight the shelf for the next owner.
Lifetime service
An overhaul every five years, at cost, for as long as you keep it on the wrist.
LAST ON THE SHELF
Seven left in the case. Take the light home.
The shelf stays lit until the last one ships. After that, the Luma 38 goes dark in the archive.